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Building strong partnerships to make a difference in society.

Providing support and knowledge through collaboration to help realise personal and business growth.

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Expertise. Intuition. Ingenuity.

I will help you deliver results, utilising my knowledge, skills and contacts to make it happen.

Open Book


Hire a Multi Channel Director without the fixed costs to help grow your business and deliver excellence. Flexing the resource to the needs of your business, hire by the hour, day, week, retainer or as an interim basis.

I can make introductions to new sales channels across E-Commerce and Physical Retail with expertise and strategic knowledge to deliver what right looks like. Working with you and your team - at all levels - to deliver your business plan.

Contact me to find out how I can help today.


  • E-Commerce - expertise in how to deliver a successful trading platform, both own platform and third party channels e.g. NEXT, Zalando & Amazon.

  • Retail Excellence - Commercial, operational and visual delivery of Stores & Concessions.

  • Customer & Team engagement.

  • Wholesale - sell in strategy and Key Account Management.

  • Go to market strategy - identifying the stages appropriate for your business and introductions e.g. John Lewis, House Of Fraser.

Omni channel technology of online retail


  • Coaching for your development, enhancing your strengths and techniques to keep you focused.

  • Career Coaching - assistance with C.V. writing and interview preparation.

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I worked closely with Darren across all House Of Fraser stores with Raging Bull new launches and growth strategy and found him to be incredibly professional, with an amazing passion for retail; a true brand ambassador who delivers results.

More importantly Darren is approachable, engaging and his commitment and passion brings all stakeholders on the journey with him. An absolute pleasure to work alongside!

Neil Evans - Director of Visual House Of Fraser

I’ve enjoyed getting to know Darren over the years, initially in his role at GANT where I was impressed by his strategic vision and leadership skills.

Darren clearly understood the issues the business faced, and actioned a practical and immediate solution that not only drove positive ROI, it helped build the business case for global expansion.

I also had the pleasure of working with Darren at Raging Bull, where again he delivered positive results within the business by embracing and implementing change, inspiring and leading his team and providing creative and innovative solutions. Darren is not just a hard worker, he is strategic, guarantees results and is an absolute pleasure to work with. I look forward to the next opportunity for us to work together.

Shauna Maney - Global Sales Manager - Quinyx

I have known Darren across 3 companies - Fly 53, Gant and Raging Bull. I was responsible for working with Darren on all aspects related to shopfits from his businesses coming into House of Fraser stores, and many related issues including space planning, planned capex investments, seasonal space moves, launches and exits. Circa 100 projects over the years.
We very quickly built a positive working relationship, he is passionate about what he does, will work with you, listen and learn to ideas for improvements, but will also challenge and cajole for his Brands to get the best for them. He also built strong networks of contractors around him that again I saw very positive relationships which is critical to delivering.
Having practical knowledge of this type of area allows Darren to have a clear understanding of one of the many moving parts in delivering a successful business which is not always the case for those at his level!

Eleanor Maxwell - Senior Store Project Manager - House Of Fraser

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A highly dedicated, strategic and results-driven senior leader with board level experience who has a highly successful background in the achievement of profitable business growth. Exceptional and broad experience gained from exposure in head of department roles for E-commerce, Retail and Wholesale, both office and regional field based. Experienced in working with leading Global and U.K. brands, from founder owned, private equity, franchise and public limited businesses. This experience has been gained across retail sectors within premium lifestyle, fast fashion, apparel and footwear, operating in menswear, womenswear and childrenswear.

DWS believes in maintaining a positive mindset, creating partnerships with a purpose, and always striving for significant outcomes. When you work with me, you should expect a collaboration with transparency and consistency.

Want to learn more? Contact me today for an initial consultation.

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