Meet The Partners for E-Commerce

I help DTC premium and luxury brands grow revenue, improve conversion, and retain more customers — from site build to scale.

 

15+ years across luxury and DTC brands, delivering 69% YoY revenue growth, 18% CVR improvement, and 13% AOV uplift.

 

Hands-on across Shopify Plus, UX/UI, site design and launch, CRO, onsite personalisation, commercial forecasting, and lifecycle marketing. Available fractional, interim, or project based.

 

Brands and organisations I’ve worked with: Alexander McQueen, LVMH (Thomas Pink), Mulberry, GANT, and Tesco

Experience of leading E-commerce teams within Fashion & the Building Materials sectors to deliver the brand experience for own and third party platforms such as Amazon, Ebay and NEXT. Expertise in leading the commercial trading for multiple websites utilising B.I. and CRM Data for informed strategy, decision making and evaluation.

 

Expertise in leading PPC, SEO and product inventory departments and working collaboratively with front and back end developers to continually improve the customer experience and gain efficiencies. 

​

Previous brands worked with, CMO Superstores ASOS, Amazon, Ebay, John Lewis, Debenhams, House of Fraser, FLY53.

​

​

An award-winning retail and merchandising leader with over two decades of experience helping product-led businesses, from founder-led brands to established multi-channel teams, strengthen commercial decision-making.

​

Experience of building merchandising capability within complex retail environments — including being part of the early merchandising function at ASOS — and supporting teams at different stages of growth to bring clarity to product, pricing, stock and trading decisions.

​

The focus is on embedding structured ways of working that connect merchandising with wider commercial objectives and support more confident, profitable growth.

Experience in building and scaling digital businesses through strategic web development, eCommerce platforms and targeted marketing campaigns. Expertise in delivering bespoke technical solutions, custom software and internal tools that drive growth.  

 

Previous industries: charities, education, consultants, sports, construction materials, retailers and startups across the UK and internationally. 

Profit-oriented senior ecommerce executive focused on execution and delivering positive outcomes. High-impact contributor in developing online business operating models through system integrations, trade management, performance marketing and deploying new technical architectures. Excels within complex and ambiguous information systems whilst distilling and narrating actionable insights with C-Suite and front-line employees.

 

Previous brands include, Formula1, Asda, Pfizer, MusicStore, Yumi & Sodastream

Skilled in Operations, Marketing, Leadership, Team development, Brand, Negotiation, Coaching, E-commerce, and Strategy.

 

Whatever your business, I can support you to reenergise, unlock business potential and create a motivated, engaged work force, with the customer at the heart of all I do.

 

Previous brands worked with Leighton’s Opticians, PDSA, Mydentist,GAME, Primark, Alliance Boots, Scholl, Mothercare, ELC, Dolcis 

Through targeted trade and national press, Vicki translates business strategy, brand purpose, and the stories of key people into credible narratives that build visibility, trust, and commercial momentum.

​

For over thirteen years, Vicki has helped small companies, start-ups, entrepreneurs, management teams, investors, and backers connect, communicate, and thrive.