
About this partner, Sarah.
An award-winning retail and merchandising leader with over two decades of experience helping product-led businesses, from founder-led brands to established multi-channel teams, strengthen commercial decision-making.
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Experience of building merchandising capability within complex retail environments — including being part of the early merchandising function at ASOS — and supporting teams at different stages of growth to bring clarity to product, pricing, stock and trading decisions.
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The focus is on embedding structured ways of working that connect merchandising with wider commercial objectives and support more confident, profitable growth.
Merchandising strategy & commercial planning
Supporting founders and leadership teams to embed merchandising as a strategic discipline that connects product decisions directly to business objectives and growth plans.
Pricing, margin & profitability leadership
Strengthening understanding of how pricing and margin decisions impact profit, and supporting teams to build more sustainable, profitable ranges.
Embedding structure and ways of working
Working with internal teams to establish clear processes, routines and governance that support scale, clarity and consistency.
Sales forecasting & demand planning
Improving visibility of future demand so inventory and cash flow decisions are informed, measured and aligned to commercial priorities
Trading performance & commercial decision support
Helping teams interpret sales and stock performance to guide forward-looking decisions, reducing reliance on reactive trading and short-term fixes.
Senior merchandising capability for growing teams
Providing experienced merchandising leadership and guidance without the need for a permanent senior hire, acting as a strategic partner as businesses grow and evolve.
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