About this partner, Sangita.
I help DTC premium and luxury brands grow revenue, improve conversion, and retain more customers — from site build to scale.
15+ years across luxury and DTC brands, delivering 69% YoY revenue growth, 18% CVR improvement, and 13% AOV uplift.
Hands-on across Shopify Plus, UX/UI, site design and launch, CRO, onsite personalisation, commercial forecasting, and lifecycle marketing. Available fractional, interim, or project based.
Brands and organisations I’ve worked with: Alexander McQueen, LVMH (Thomas Pink), Mulberry, GANT, and Tesco
UX/UI, Site Design & Storefront Launch
Leads end-to-end Shopify Plus storefront builds — from UX wireframing and UI design direction to development agency management, QA, and go-live. Currently architecting a full DTC site from the ground up at Britfix, delivering a brand-right customer experience optimised for conversion from day one.
Launched a beauty brand DTC storefront within a luxury portfolio at Ashcorp — overseeing homepage, navigation, PDP, and checkout UX in close collaboration with creative and development teams.
Knows how to brief agencies, make UX decisions with commercial intent, and get a site live that performs — not just looks good.
​CRO & Site Trading
Runs structured CRO and daily site trading programmes — combining A/B testing, onsite personalisation via Algolia and Emarsys, funnel diagnostics using GA4 and Power BI, and rigorous daily trading cadence to maximise revenue from existing traffic.
Achieved an 18% conversion rate improvement and £1.4M incremental revenue at Exertis through data-led optimisation. Delivered 69% YoY revenue growth at Ashcorp through decisive, insight-driven daily trading action.
Can audit a conversion funnel, identify the drop-off points, and fix them — fast. Equally comfortable running the trading desk week-to-week.
Personalisation, Segmentation & CRM
Connected CRM insight with onsite experience — using behavioural segmentation via Klaviyo, Emarsys, and Algolia to serve the right content and products to the right customer at the right moment.
At Exertis, personalisation-led improvements across product pages, landing pages, and category navigation delivered a 1.2% conversion uplift and £1.4M incremental revenue.
A segmentation strategy that works across both lifecycle marketing and onsite journeys simultaneously — reducing drop-off, improving LTV, and making every customer feel like the site was built for them.
Lifecycle & Retention Strategy
Built and managed full lifecycle and retention programmes across Klaviyo and Emarsys — designing automated email flows, SMS campaigns, win-back sequences, and behavioural segmentation strategies that drive repeat purchase, increase LTV, and grow the database sustainably.
Delivered a 17% increase in campaign revenue and measurable LTV improvement across multiple DTC brands.
Knows how to turn a one-time buyer into a loyal customer — and build the automated infrastructure that makes it scale without constant manual effort.
Site Merchandising, AOV & Commercial Forecasting
Designs product hierarchy, bundle strategies, upsell mechanics, and promotional frameworks that make customers spend more — without discounting. Delivered a 13% AOV increase across Shopify Plus brands and a further 7% AOV uplift at Exertis.
Owns commercial budgeting, revenue forecasting, and inventory planning across multi-brand portfolios — building the financial models that connect trading decisions to P&L outcomes and board-level reporting.
Brings a trader’s commercial instinct to every client engagement — making the data actionable, the numbers defensible, and the plan executable.
​Strategic Team Leadership
Has led eCommerce teams of up to 24 across trading, CRM, content, and merchandising — with full ownership of P&L, annual budgets, and board-level reporting at Ashcorp, The Wedding Shop, and Exertis. Brings the credibility of a seasoned Director with the agility of a hands-on operator.
Built performance frameworks and accountability cultures that scaled with the business, from start-up to structured operation.
Available as a fractional Director, interim lead, or embedded team partner — brings senior-level commercial thinking, operational pace, and real execution capability without the full-time overhead.
What Our Clients Say
Digital Growth Strategist - eCommerce, Web Development & Bespoke Development
I had the distinct pleasure of working closely with Sangita Dua on several high-impact initiatives, and I can say without hesitation that she is one of the most dedicated and knowledgeable professionals I’ve had the opportunity to collaborate with.
Sangita brings deep expertise in eCommerce that is both strategic and executional. She has an exceptional ability to understand the full digital commerce lifecycle from customer acquisition and UX optimization to conversion and retention. Her approach is not just grounded in insight, but also in action. She rolls up her sleeves, leads from the front, and ensures the work is always pushing toward excellence.
What stands out most about Sangita is her tireless commitment to delivering results. She balances data-driven decision-making with a strong instinct for consumer behaviour, allowing her to shape highly effective eCommerce strategies that elevate both brand and performance. She’s also incredibly collaborative, building strong partnerships across teams, aligning stakeholders, and lifting everyone around her with her energy and passion.
Sangita is that rare kind of leader who combines sharp commercial acumen with real empathy. Her leadership style fosters trust and delivers outcomes and working with her is as professionally rewarding as it is enjoyable.
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