About this partner.

Project managed the on-boarding and systems integration of business acquisitions into parent management information systems (MIS), overseeing data auditing, migration, mergers and acquisition (M&A) change management reporting directly into the CEO, COO and CFO

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Key Contributions:

• Successfully project managed the onboarding of 3 separate acquired ecommerce merchants.

• Mapped/designed the systems information, master data and processes of 4 different businesses.

• Subject matter expert and leader for all marketplace P&Ls on behalf of acquired merchants.

Led the end-to-end digital transformation of a fashion enterprise from wholesale/retail to an omnichannel brand. Managed budget, project portfolio/roadmap, vendor selection, resource management, and developed new standard operating procedures (SOPs).

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Key Contributions:

• Optimised customer acquisition cost by (-76%) and gross revenue by +82%

• Reduced operating costs by (-71%) and increased online gross sales by +204% over three years.

• Increased repeat orders by +97% and repeat revenue by +159% via RFM data analysis.

Leader of a virtual e-commerce team for Germany, Rest-of-Europe and UK sales channels. Reporting directly to the CEO and COO on the performance of all marketplaces and D2C channels, including full accountability of performance marketing budgets and return of investment.

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Key Contributions:

• Successfully delivered 24% year-on-year growth in the first 12 months of the project.

• Led a KPI performance culture for 18 individual contributors across off-site/on-site marketing teams. 

• Spearheaded the e-commerce marketing processes between head office and remote workers.

Directed the in-house e-commerce team and external marketing partners for a SodaStream regional distributor. Provide tactical guidance on performance marketing, trade management and marketplaces within Asia markets. Consulting on strategy, systems and processes such as SEO, conversion rate optimisation and trade management.

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Key Contributions:

• Provisioned strong marketing leadership and increased the productivity of the in-house team

• Nurtured a performance culture through management and coaching hitting weekly KPI/targets

• Deployed new data analytics dashboards establishing data-led decision-making pivot.

​Directed strategic planning, forecasts and performance of the in-house team and outside partners. Reduced the burn rate (-32%) whilst returning the channel back to +16% year-on-year growth. Led the performance marketing channels including all paid media, CRM and weekly trade actions.

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Key Contributions:

• Recruited, trained and mentored new e-commerce team to deliver against weekly KPI/targets.

• Created a 3-year P&L and managed the trade and content calendar in line with inventory forecasts.

Provided strategic technical plans for information systems and data analytics improving profit visibility. 

Spearheaded the design of a custom Product Information Management (PIM) system for Asda, streamlining the organisation and management of intricate product specifications. This included crucial data on nutrition, ingredients, legal compliance, and marketing materials.