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About this partner, Sonia.

Accomplished global luxury fashion leader with 25+ years of experience in commercial development and international market expansion, brand building and operational, strategic transformation. Specialized in managing complex stakeholder relationships, optimizing cross-border operations and driving sustainable growth for heritage luxury brands. Proven track record in P&L management for luxury portfolios, partnership governance, and delivering exceptional results across diverse cultural markets including Middle East and Asia.

Flagship Engagements:

Leading comprehensive operational efficiency project for iconic British luxury fashion house streamlining cross-border workflows between London and Milan operations.

· Re-engineered design-to-production critical path; introduced PLM automations and lean line-planning, boosting productivity 18 % and delivering £1.2 m annualised savings.

· Convened cross-functional workshops, resetting KPI ownership and injecting a culture of continuous improvement.

· Architected and executed a phased change-management roadmap—driving 92 % adoption of new workflows within four months while halving internal comms friction scores.

· Monthly board reviews kept milestones on-track and under budget, paving the way for a 3-year growth programme.

· Delivered organisational-transformation blueprint, unifying UK & Italy leadership teams, streamlining four departments and launching an Innovation Hub—unlocking immediate £1m additional annualised OPEX savings and optimising 18 headcount.

· Authored a tiered 12-month implementation roadmap and risk-mitigation register adopted by the Board, aligning OKRs across people, process, product and positioning workstreams and charting a path to €460 m revenue by FY-28.

Operating Model Clarity & Scalable Infrastructure

  • Working with Pembroke Capital and helping to enabled international growth for portfolio brands such as Bella Freud and Kat Maconie, achieving over 30% revenue increases in 6 months.

  • · Implemented franchising models that expanded market presence across Europe, Asia, and the Middle East.

  • · Designed and executed comprehensive brand posi

Pangaia and SPAARKD (2024

Built and executed a go-to-market strategy for SPAARKD, targeting creators and customers through tailored B2B and B2C initiatives.

· Negotiated high-value partnerships with sustainability-focused brands, enhancing the app’s market position.

· Oversaw a cross-functional team to deliver an accelerated timeline for the app’s launch, achieving all milestones within budget.

· Strategic advisory for Marketing team: campaign and social media launch roadmaps

Interim Managing Director

Developed a strategic blueprint for long-term growth, aligning all departments with business objectives.

· Led cost structure reviews, identifying savings of over 20%, contributing to sustainable profitability.

· Enhanced digital marketing strategies, improving engagement by 40% and conversion rates by 25%.

· Strengthened relationships with stakeholders, resulting in an optimized supply chain and expanded market opportunities.

High-Impact Initiatives:

· Spearheaded a circular economy program reducing landfill contributions by 50% for a high-end fashion brand.

· Delivered a multi-channel growth strategy, enhancing customer engagement and revenue across digital and physical platforms.

· Directed confidential high-stakes projects and startup advisory, delivering innovative market entry strategies and scaling operations.

o Provided advisory support to startups, helping them secure funding and establish scalable business models.

o Designed frameworks for operational excellence, achieving measurable improvements in efficiency and customer satisfaction

What Our Clients Say

sonia.jfif

'I like to refer to Sonia as my fashion oracle. It was so refreshing meeting someone who was so likeminded with such a vast knowledge across all sectors in the fashion industry. The true value has been having someone on the outside assisting with my business and helping me implement strategies for growth after such a difficult 18 months.

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