
About this partner, Sonia.
Accomplished global luxury fashion leader with 25+ years of experience in commercial development and international market expansion, brand building and operational, strategic transformation. Specialized in managing complex stakeholder relationships, optimizing cross-border operations and driving sustainable growth for heritage luxury brands. Proven track record in P&L management for luxury portfolios, partnership governance, and delivering exceptional results across diverse cultural markets including Middle East and Asia.
Flagship Engagements:
Leading comprehensive operational efficiency project for iconic British luxury fashion house streamlining cross-border workflows between London and Milan operations.
· Re-engineered design-to-production critical path; introduced PLM automations and lean line-planning, boosting productivity 18 % and delivering £1.2 m annualised savings.
· Convened cross-functional workshops, resetting KPI ownership and injecting a culture of continuous improvement.
· Architected and executed a phased change-management roadmap—driving 92 % adoption of new workflows within four months while halving internal comms friction scores.
· Monthly board reviews kept milestones on-track and under budget, paving the way for a 3-year growth programme.
· Delivered organisational-transformation blueprint, unifying UK & Italy leadership teams, streamlining four departments and launching an Innovation Hub—unlocking immediate £1m additional annualised OPEX savings and optimising 18 headcount.
· Authored a tiered 12-month implementation roadmap and risk-mitigation register adopted by the Board, aligning OKRs across people, process, product and positioning workstreams and charting a path to €460 m revenue by FY-28.
Operating Model Clarity & Scalable Infrastructure
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Working with Pembroke Capital and helping to enabled international growth for portfolio brands such as Bella Freud and Kat Maconie, achieving over 30% revenue increases in 6 months.
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· Implemented franchising models that expanded market presence across Europe, Asia, and the Middle East.
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· Designed and executed comprehensive brand posi
Pangaia and SPAARKD (2024
Built and executed a go-to-market strategy for SPAARKD, targeting creators and customers through tailored B2B and B2C initiatives.
· Negotiated high-value partnerships with sustainability-focused brands, enhancing the app’s market position.
· Oversaw a cross-functional team to deliver an accelerated timeline for the app’s launch, achieving all milestones within budget.
· Strategic advisory for Marketing team: campaign and social media launch roadmaps
Interim Managing Director
Developed a strategic blueprint for long-term growth, aligning all departments with business objectives.
· Led cost structure reviews, identifying savings of over 20%, contributing to sustainable profitability.
· Enhanced digital marketing strategies, improving engagement by 40% and conversion rates by 25%.
· Strengthened relationships with stakeholders, resulting in an optimized supply chain and expanded market opportunities.
High-Impact Initiatives:
· Spearheaded a circular economy program reducing landfill contributions by 50% for a high-end fashion brand.
· Delivered a multi-channel growth strategy, enhancing customer engagement and revenue across digital and physical platforms.
· Directed confidential high-stakes projects and startup advisory, delivering innovative market entry strategies and scaling operations.
o Provided advisory support to startups, helping them secure funding and establish scalable business models.
o Designed frameworks for operational excellence, achieving measurable improvements in efficiency and customer satisfaction
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