About this partner, Sonia.
Growth & Transformation Leader
With 25+ years of experience, Sonia is a board-level fashion, retail and digital leader specialising in commercial growth, international expansion and business transformation across luxury, premium and consumer brands. She partners with Boards, founders and senior leadership teams to scale businesses, improve performance and lead complex change across the UK, Europe, the Middle East and Asia.
Transformation & Operational Excellence:
Sonia has led high-impact transformation programmes for iconic fashion businesses, reworking design-to-production models, improving productivity by 18% and delivering £1.2m in annualised savings.
Strategic Leadership:
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Sonia combines board-level strategy with hands-on delivery across growth planning, market entry, organisational redesign and change management, helping brands create stronger, more profitable and more scalable businesses.
International Growth & Commercial Impact:
She has built and scaled revenue across multiple markets and channels, including growing B2B turnover from €20m to €150m, expanding wholesale and franchise operations, and delivering major new business across Europe, Asia and the Middle East.
What Our Clients Say
'I like to refer to Sonia as my fashion oracle. It was so refreshing meeting someone who was so likeminded with such a vast knowledge across all sectors in the fashion industry. The true value has been having someone on the outside assisting with my business and helping me implement strategies for growth after such a difficult 18 months.